Avis Fleet supports socio-economic development with I Was Shot in Joburg

How do you make a meaningful difference in people’s lives by helping them turn old magazines into functional art? Avis Fleet recently had the opportunity of doing just this by getting involved with the Iwastrashed initiative. As a socio-economic development initiative, we collected approximately 2 000 magazines which, says I Was Shot in Joburg founder Bernard Viljoen, is enough to keep the Iwastrashed initiative productive for about two months. The pages from these magazines will be used to make funky art items to be sold in the I Was Shot in Joburg shop including rolled-paper alphabet letters, rolled-paper images, book art, photo frames and trophies.

I Was Shot in Joburg is an innovative studio that began as a photography project in 2009. Bernard’s initial idea was to train young people to take photos with disposable cameras and since then, it has become an initiative that brings skills and opportunities to young people. I Was Shot in Joburg now has a range of photographs, notebooks, T-shirts, pillow covers and corporate gifts. These are available at its studio in Maboneng, its kiosk in the Rosebank Mall and its website. Find out more about I Was Shot in Joburg and its socio-economic development on its website.


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