Avis FleetBlog


SA women take centre stage on Women’s Day

Every year on 9 August we celebrate the generations of women who helped to make our country what it is today and the others who continue to do their share to improve our lives. We take a moment to salute South African women on Women’s Day and highlight the issues that affect them.

The her-story of Women’s Day

On 9 August 1956, the Federation of South African Women organised a march to the Union Buildings in Pretoria. Approximately 20 000 women of all races delivered a petition to Prime Minister JG Strijdom. The petition was against the carrying of passes by women and the notion that “a woman’s place is in the kitchen”. The first National Women’s Day was celebrated in 1995 to honour the courage of these women and their contribution to establishing an egalitarian nation. Since then, celebrations are held throughout the country and the month of August has been declared National Women’s Month.

The struggle continues

Women are increasingly making their mark in the world, but while there have been significant advances, there is still room for improvement when it comes to gender equality. Women still face discrimination in the workplace. The McKinsey report on women in the workplace shows that there is still a long way to go when it comes to equality in companies (the countries surveyed include Europe and North America).

Among the several complex reasons are that many companies pay lip service to equality, but in practice don’t hire or promote women. More than 75% of CEOs surveyed included gender equality as a top priority, but this isn’t borne out by the number of women in management positions in corporate companies. Attitudes towards women continue to hold them back, but according to their employers, it is also women themselves who lack the confidence to put themselves forward for promotion.

Avis Fleet wishes all our amazing South African women everything of the best for Women's Month.

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