The dangers of distracted driving

What is distracted driving? It is defined as the act of driving while engaged in other activities that take the driver’s attention away from the road. And as the road accident rate continues to rise in South Africa, we would like to build an awareness about distracted driving as one of the leading causes. This problem particularly affects young people between the ages of 18-24 as this group is statistically more likely to be involved in a crash than the 25-49 age group.

The distraction of electronic devices

Many accidents are caused by drivers becoming distracted by electronic devices, especially cellphones. This makes sense when you consider that drivers can be tempted to make a call or send a “quick” message on their phones while driving. But since the time it takes to converse or read a message and respond can add up and divert a driver’s attention from the road, it’s clear that this can result in disaster. There can also be other reasons for a motorist’s flagging attention such as being distracted by passengers in their vehicles and eating or drinking while driving.

Alarming safety statistics

According to the International Road Traffic and Accident Database (IRTAD), South Africa has one of the highest accident rates in the world, four times higher than the average in neighbouring countries. The data supplied in this report was submitted by the Road Traffic Management Corporation (RTMC), which is overseen by the Department of Transport. The RTMC joined IRTAD in 2016.

A spike in deaths

The report states that although we have made strides in reducing  the number of road accident fatalities since their peak in 2006, there has unfortunately been a spike in deaths in recent years. In 2015, there was a 2% increase from the previous year, which grew to 9% in 2016. There were 14 071 road fatalities in this period, which amounted to a fatality rate of 25.2 per 100 000 inhabitants.

Our comprehensive

Our accident management solution will take care of you from the time the accident occurs until the damage is repaired. This includes organising a towing service to arranging a replacement vehicle, liaising with brokers and insurance companies, overseeing repairs at authorised workshops, processing claims and settlements, and scrutinising invoices on your behalf. We will take care of the red tape so you are free to take care of your business.


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