Vehicle branding: it’s a wrap

Vehicle branding, or “wrapping”, is when a logo is placed on a company vehicle using decals or stickers to highlight a brand. Vehicle branding is becoming more and more common simply because it makes good business sense. Vehicle branding can also be beneficial in other ways. In this blog, we look at some of the benefits of vehicle branding.

Cost effectiveness

Fleet managers are constantly looking for ways to save money while growing their business and one way to do this is by using vehicle branding and wraps. This form of branding reaches thousands of people every day but it’s also a cost-effective way of advertising your brand. Just think of how much you would pay for advertising in a print, radio or television ad. It’s like having a moving billboard, and once you have applied the decals, there is no monthly cost. This method of advertising brands is still relatively new and the materials and design can give your branding an appealing fresh look. Drivers sitting in traffic are a captive audience.

Increased safety

Branded vehicles are easily identifiable which makes them less likely to be stolen. So, by adding your branding, you are making yourself less susceptible to theft and hijacking. For increased safety at night, you could consider using reflective graphics that would make your vehicles stand out in the darkness.

Increased resale value

The high-quality materials used for vehicle branding maintain their aesthetic for years. Applying this vehicle branding medium will not damage the vehicle’s finish. Indeed, it protects the paintwork underneath from damage including fading and scratches.


The Avis Fleet brand is synonymous with quality all over the African continent and we have a range of solutions designed for fleet needs. We offer customers a spectrum of solutions that can be tailored to suit their businesses needs.


Vehicle financing offer full maintenance leasing to make vehicle management easier. This means we take care of maintenance at a fixed monthly rate and you won't have to worry about the long-term costs and risks involved with owning a vehicle.

Since costs are fixed for the duration of the lease, our customers enjoy being able to factor this into their budget as a predictable expense. Outsourcing your fleet’s management will relieve the administrative burden including licensing and traffic fines. Our Fleet Interactive portal ensures you have access to reports and vehicle information in real time, keeping you in the driver's seat at all times.

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